Fact Based List:
Lynette Gil: 10 Things The Insurance Industry Can Learn From Super Bowl Ads
Submitted by Anonymous on Fri, 02/06/2015 - 11:21
- Emotion drives conversation … and sales
- Different angles make some ads stand out
- Ads must reward the audience to be effective
- Remember: Your audience's attention (and retention) span is very short
- Always take the audience seriously, even if your ad is funny
- Let your clients know that it’s all about pre-planning for life’s events
- Instill the sense of urgency with credibility
- Let the audience know that you’re going to be there for them
- Advertisers need to be careful not to offend people
- Customer service and company culture
Source: Life Health Pro
Source URL: http://www.lifehealthpro.com/2015/02/03/10-things-the-insura...
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