Fact Based List:

Top 5 Print Ad Drug Classes (Pages): Jan. – June 2013

  1. Cancer Therapy Products – 4,546 pages (+13%)
  2. Anticoagulants Oral – 2,115 pages (+18%)
  3. Diabetes Oral - 842 pages (+163%)
  4. Biological Response Modifiers – 751 pages (+6%)
  5. Immunologic Agents – 726 pages (-47%)

Source: Kantar Media Healthcare Research, August 14, 2013
Source URL: http://www.kantarmedia-healthcare.com/cancer-therapy-product...