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Fact Based List:
Jason Millman: 5 Messaging Challenges for Obamacare
Submitted By jryan@mcol.com, Created 07/01/2013 - 10:24
- Spread the word about the subsidy — without inflating expectations
- Reach the hard-to-reach population
- Appeal to small businesses that think Obamacare will sink them
- Know the opposition’s got plans, too
- Convince young invincibles that they are not
Source: Politico
Source URL: http://www.politico.com/story/2013/06/obamacare-challenges-9...